From February 2018 to August 2018, I made over $1,700 reselling a curated selection of thrifted items and want to share my top tips for selling on Depop. I will add that I did it part time and wasn’t as active while I was traveling for a few months, so if you do it right you could definitely triple that in a month.
Last year, Depop reached 10,000,000 users which is a huge success for the mobile app that allows individuals to make a living by reselling clothing, shoes, technology, accessories and more.
I’ve got a post comparing Depop and Poshmark if you want to get your piece of the pie and figure out which route to take when it comes to reselling. Since moving to Australia, I haven’t been able to update my shop but plan on getting back into it soon.
It can definitely be discouraging to not make sales at first, especially if you are purchasing items outside of your belongings to resell. With that said, there are actions you can take to drive sales and make a significant amount of money with Depop.
How to Make Money with Depop
Pick a niche
Growing a loyal following and having repeat buyers is key to making consistent sales on Depop. Having a niche is one of the best ways to accomplish this, because it allows people to always know what to expect from your shop or where to go first if they need something specific.
Popular niches on Depop include vintage, street and active wear, early 90’s, grunge and bohemian, but you can certainly sell pretty much whatever your heart desires.
Have consistent photo style
Depop thrives on aesthetically pleasing photos of items that are for sale and they definitely encourage users to post cool photos to help sell items faster. After scrolling through the explore page it can be overwhelming to try and create studio style images if you don’t have a DSLR, lights or a backdrop.
Rather than trying to be high end, it’s more important to discover your own way of showcasing your inventory and being consistent with it, so it’s more aesthetically pleasing for users to view your shop.
Set reasonable pricing
Depending on what you’re selling, there are many different pricing strategies that you can use. If your stock includes designer, vintage or rare items you can charge for what it’s worth and have buyers willing to pay.
Majority of Depop users price their items based on what they paid for them, so you can use math to determine the best price for you make a profit or you can see what other users are selling similar items for. It’s also smart to leave yourself wiggle room for negotiation because you will have buyers message you for a deal.
Have good reviews
Buying clothing off of the internet is always a gamble since you never really know what you are going to get or how it’s going to look. It helps to gain the trust of customers and build a positive reputation by having high reviews on your shop.
A few good ways to get 5 star reviews is to have nice packaging, fast shipping, clean items, and good customer service. You can encourage customers to leave a review by leaving them a review as a buyer and they will most likely return the favor.
Respond fast to potential buyers
The quickest way to make a sale is to respond fast when a buyer sends you a message regarding an item because that usually means that they are ready to purchase right then and there so you don’t want to miss the opportunity.
You’ll most likely have buyers message you for shipping information, a cheaper price, measurements and questions about items, or if they can bundle items together for a discounted price.
Update listings and use hashtags
It’s good to keep your shop in your followers feeds, so you should frequently be updating your Depop with new items weekly or updating old listing by reducing the price or adding more images.
Being active on the app and using hashtags on your listings is a good way to give your items exposure so potential buyers can look at similar items by searching through hashtags.
Get featured on explore page
Besides featuring popular shops and aesthetically pleasing photos, the explore page will sometimes have a theme for the featured items such as specific colors or styles. You can take advantage of this by having a variety of different types of clothing to increase your chances of getting featured.
In my experience, newly posted items have a higher chance of getting featured on the explore page. Although, I have also edited the price on old items and have had them featured on the explore page, so it must all come down to luck.
Post shop to social media
Many Depop users have other social media accounts that they use to promote their shop and this is especially beneficial if you have a large following on other platforms such as YouTube, Instagram, and Twitter.
The app makes is super easy for you to create a sharable shop graphic that features a 4 grid collage of selected items from your shop. You can instantly share it to various apps or email and text it to your contacts.
Have occasional sales
Hosting flash sales is a good way to get rid of old inventory and get a lot of quick sales. If you’ve priced your items accordingly you should have enough room to reduce the price of your items and still make a profit.
Popular sales you can have are BOGO, free shipping, percent off for bundled items, flash sales for holidays and pretty much any other reason that you can come up with. You can announce them by creating square graphic with information about the sale with any disclaimers in the bio so there’s no confusion.
Create outfits in your photos
A smart way to sell multiple items at once is to feature other items you’re selling in your photos by creating full outfits. This will entice potential buyers to purchase the entire look making you a really nice profit.
This tactic is basically upselling without any communication or persuasion and as an entrepreneur nothing is better than an easy sale.
Depop has been a great app for me to make an extra profit without putting in too much effort and has allowed me to satisfy my shopping cravings without spending money since I can just make the cost back.
Did these tips help you sell more on Depop? Let me know in the comments.
Thanks for reading and stay hungry to learn, create and grow!